Users will soon have a new feature that enables them to cut down on the volume of AI-made media appearing in their streams. This initiative comes as the service revealed that it now features over 1 bn content made with AI.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a global release. This shift coincides with a increase in content created by AI, spurred by recent video-generation tools.
AI Proliferation Online
Recent reports that almost 10% of the fastest-growing content creators on a competing service exclusively feature content made by AI. A large amount of this material is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is frequently absurd or surreal.
“We know from our community that many people like content produced via AI tools, from computer-generated images to informative clips, and we want to provide users the ability to see more or less of that, based on their own choices,” commented a company executive.
Scale of AI Content
The service disclosed that there are presently over a billion videos on its app labeled as made with AI. In total, over 100 m pieces of content are added to the service every day, making clips made by AI a relatively small part of its complete catalog.
User Control Features
Viewers will be able to limit or boost the volume of artificial media they see by accessing the topic control setting in the application and selecting the AI content topic. Additional categories that are already be modified under the tool cover current affairs, fashion, beauty, and choreography.
AI Disclosure Rules
The platform’s policies oblige content makers to label “realistic” AI-made content, and it prohibits harmful deepfakes of public figures or emergencies. Any believable AI video that is not labeled can be taken down under its terms of service.
Furthermore, the platform will henceforth attach an artificially created tag to content produced via its built-in AI features, or identified by an industry-wide initiative for spotting AI-generated material. This measure is intended to help prevent users from seeking to bypass the labeling process.
AI Literacy Programs
The platform is furthermore establishing a $2m educational fund for specialists and organizations to create educational content about ethical AI use. This project will support charitable organizations focused on educating programming and robotics.
Moderation Strategy
TikTok has defended its content review process, following discussion over proposals to cut jobs for a large number of safety staff in Britain. TikTok is planning to cut 439 jobs in its trust and safety team in its British office, with worker representatives and online safety experts raising concerns that staff are being displaced by automated systems.
A company official clarified that people-led review would remain essential, but artificial intelligence can shield workers by removing the most distressing content before it is viewed by people. TikTok stated a notable drop in disturbing and violent content reviewed by human moderators over the past year due to the use of its automated systems.
It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
